James Liu

James Liu is a seasoned professional in data analysis and digital strategy, currently serving as a Staff Product Data Analyst at Knak since August 2023. Previously, James held the position of Head of Digital Strategy at Portside Live Concerts, an online series showcasing artists. As the Owner and Principal Consultant at Zante Consulting, James supported diverse clients, including the Portland Trail Blazers and Thinkific, with technology and marketing initiatives. Past roles include Data Analyst at Dapper Labs, where James contributed to product analytics for various entertainment products, and Marketing Manager at Sophos, overseeing channel support. James has a strong educational background with a BA in Economics from McGill University and a Graduate Level Certificate in Business Analytics from the British Columbia Institute of Technology.