Knixwear
Joel Lee serves as the Director of Data Analytics & Personalization at Knix since February 2025. Previously, Joel held the position of Sr. Director of Analytics & Insights at Canada Goose from September 2017 to January 2025, where responsibilities included leading global retail, eCommerce, and wholesale analytics, alongside consumer-centric data management and marketing insights. Joel's background encompasses various roles in analytics and insights across prominent organizations, including Bell Media, Olson, and Shaw Communications, culminating in a strong foundation in digital research and strategy. Joel's educational credentials include a Bachelor of Commerce (Honours) from McMaster University, a Digital Analytics certificate from The University of British Columbia, and a Workplace Mental Health Leadership certificate from Queen's University.
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Knixwear
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Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through their innovative products and their engaged community, they are empowering people everywhere to be unapologetically free.