Known
Carl Byers is a seasoned data science professional currently serving as the Director of Data Science at Known since October 2021, where significant contributions include developing Skeptic Labs and aligning advertising strategies with client business goals, resulting in substantial growth and savings. Previous experience encompasses roles as a Senior Data Scientist, where Carl developed a generative AI platform leading to notable media recognition, and as a Data Scientist, contributing to advanced bidding and reporting tools. Carl's prior roles at Focus Camera Inc. and various other organizations highlight a strong foundation in analytics, operations management, and educational instruction, complemented by a Bachelor of Arts in Economics and Government from Lawrence University.
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Known
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Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.