Luis Fernando Penades

Luis Fernando Penades is a seasoned executive with extensive experience at Eastman Kodak Company, having joined in December 1999 and currently serving as Director Indirect Sales Europe, Middle East & Africa. In this role, Luis leads a division dedicated to supporting channel partners and distributors in the Print business. Previous positions include Channel Program Director and Sales Director for the Middle East and Africa, where Luis enhanced indirect channel sales through unified programs. Luis has successfully managed key international accounts, held P&L ownership, and developed strategic partnerships. With expertise in finance and operations, Luis has also held roles such as Managing Director for Spain & Portugal and Finance Director for various divisions. Luis's academic credentials include an Executive MBA from EAE Business School and a Bachelor's degree in Business & Economics from Universidad Complutense de Madrid. Prior to Kodak, Luis worked as Accounting Manager for Entanet International Ltd.