Kotak Mahindra Bank
Kanchi Parekh is an accomplished marketing professional with extensive experience in the financial and insurance sectors. Currently serving as Deputy Vice President of Marketing at Kotak Mahindra Bank since February 2022, Kanchi has held key marketing roles at SBI General Insurance, HDFC ERGO General Insurance, and Future Generali India Life Insurance, showcasing expertise in brand management and multi-channel marketing strategies. Kanchi's career highlights include leading comprehensive marketing campaigns, driving customer experience initiatives, and fostering brand awareness across various platforms. An educational background featuring degrees in Banking, Insurance, and Marketing from Sydenham College, along with further credentials from prestigious institutions, complements Kanchi's professional achievements.
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Kotak Mahindra Bank
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Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited.