Kraft Heinz
Alyssa Zhong is a Senior Analyst at Kraft Heinz, specializing in Category Insights and Shopper Insights, with a focus on the desserts grocery category and Generation Z consumer behaviors. Since July 2021, Alyssa has led research initiatives to uncover actionable insights, develop data-driven shopper personas, and collaborate with marketing and sales teams to influence retail strategies. Prior roles include responsibilities in executing research methodologies to identify shopper needs, managing field research, and analyzing competitor data during an internship. Alyssa holds a Bachelor's degree in Communication and Media Studies from Northwestern University, where involvement in communications and research coordination further honed analytical and strategic skills.
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Kraft Heinz
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The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.