Tracy Williams

Tracy Williams is a seasoned marketing professional with extensive experience in brand strategy and digital marketing across various leading organizations. Currently serving as Senior Director of Marketing at Kripalu Center for Yoga & Health since February 2020, Tracy leads marketing initiatives aimed at driving audience growth and brand awareness in the wellness sector. Previously, as Director of Digital Marketing at Brightcove, Tracy successfully increased leads and customer engagement through innovative digital campaigns. Additional experience includes roles at Harvard Business Review, The Washington Post, and National Geographic Channel, where Tracy implemented strategies that significantly enhanced brand visibility and audience engagement. Tracy holds a Bachelor’s Degree in English from the College of the Holy Cross.