Krusteaz
Caroline Platt has a strong background in brand marketing and strategy, with extensive experience in the consumer packaged goods (CPG) industry. Caroline started their career at Starbucks in 2000 and held various marketing roles, including Marketing Manager for Starbucks Card, where they led the development and global integration of the Starbucks Rewards program. Caroline also played a key role in the launch of Starbucks Wifi and the Starbucks Card Duetto Visa co-branded credit card.
Caroline's expertise in CPG marketing led their to become a Senior Brand Manager for Tazo Tea, where they developed a 5-year growth blueprint and led a brand restage. Caroline also managed the Starbucks VIA instant coffee business, partnering with innovation teams to launch new product platforms under the VIA brand.
In their most recent role as Director of Brand Marketing at The Krusteaz Company, Caroline has been responsible for leading brand marketing initiatives, focusing on developing and delivering annual plans to drive brand relevance and share.
Throughout their career, Caroline has demonstrated strong leadership skills, collaborating with cross-functional teams and agencies to execute marketing and product plans and build long-term strategies. Caroline has a proven track record of driving growth and innovation in the CPG industry.
Caroline Platt's education history includes a Bachelor's degree in History and German from Hobart and William Smith Colleges. Caroline also holds an MBA from the University of Washington - Michael G. Foster School of Business.
Krusteaz
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A 92-Year-Old Company with the Spirit of a Startup. What started in 1932 by an entrepreneurial woman in Seattle named Rose Charters is today one of the most beloved baking mix brands in America, Krusteaz®. Family-owned and operated, we believe in prioritizing people, dreaming big, and always doing the right thing – for our customers and our team members. These are the values that have helped us earn a reputation as a people-first community of makers and innovators, known for integrity, purpose, and a history of inspiring joyful connections. The Krusteaz Company headquarters is located in Tukwila, WA, just outside of Seattle, and products are sold through retail, foodservice, and club store channels throughout the United States. The Krusteaz Company employs 900+ employees and is committed to addressing food insecurity in partnership with Boys & Girls Clubs of America through the “Feeding Great Futures” initiative, as well as work with Food Lifeline, Feeding America and other local non-profit organizations.