Florenza Minor

Senior Associate Brand Manager, Krusteaz at Krusteaz

Florenza Minor is a experienced professional who has worked as a Senior Associate Brand Manager at The Krusteaz Company, managing marketing campaigns and launching new products. Prior to this, Florenza worked as an Associate Brand Manager at Bell-Carter Foods, Inc., overseeing the Lindsay Olives brand. Florenza has a background in marketing and business administration, with experience in managing private label transitions, fundraising strategies, and event planning. Florenza also co-founded a non-profit organization dedicated to providing wigs for cancer patients. Florenza is currently pursuing a Master of Business Administration at Washington State University.

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Seattle, United States

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Krusteaz

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A 92-Year-Old Company with the Spirit of a Startup. What started in 1932 by an entrepreneurial woman in Seattle named Rose Charters is today one of the most beloved baking mix brands in America, Krusteaz®. Family-owned and operated, we believe in prioritizing people, dreaming big, and always doing the right thing – for our customers and our team members. These are the values that have helped us earn a reputation as a people-first community of makers and innovators, known for integrity, purpose, and a history of inspiring joyful connections. The Krusteaz Company headquarters is located in Tukwila, WA, just outside of Seattle, and products are sold through retail, foodservice, and club store channels throughout the United States. The Krusteaz Company employs 900+ employees and is committed to addressing food insecurity in partnership with Boys & Girls Clubs of America through the “Feeding Great Futures” initiative, as well as work with Food Lifeline, Feeding America and other local non-profit organizations.


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501-1,000

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