KTO Group
Michael Cheadle currently serves as the Head of Commercial Growth at KTO Group since May 2025. Prior experience includes a significant tenure at William Hill International, where Cheadle held multiple leadership roles, including Head of Sportsbook for the Nordics and Head of Commercial Operations for the region. Responsibilities encompassed optimizing commercial activities and driving revenue growth across Swedish, Danish, and Finnish markets, along with developing sportsbook marketing strategies and managing relationships with third-party suppliers. Earlier experience includes a role as Responsible Gaming and Complaints Coordinator at Betway Ltd and foundational positions in customer service. Michael Cheadle holds degrees in Liberal Arts and Social Science from Linnaeus University and Service Management from Lund University.
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KTO Group
Welcome to the visionary KTO Group: a collection of bespoke brands that strive for innovation, sustainability, and excellence in the iGaming industry. Our roots stem from the creative mindset of iGaming professionals that wanted to shake up the industry - providing a clear and customer-centric service to players across the globe.