Kumar World
Urbashi Thapa is an experienced marketing professional with a strong background in brand building and strategic marketing across various sectors, particularly in real estate. Currently serving as Associate Vice President - Head of Marketing & Pre Sales at Kumar World, Urbashi has held significant roles such as Head of Marketing & Pre Sales at Majestique Landmarks and Senior Marketing Manager at Kolte-Patil Developers Limited. With expertise in developing product positioning, communication strategies, and marketing plans, Urbashi has effectively managed media buying, vendor relationships, and team dynamics while consistently evaluating marketing channel ROI. A holder of an MBA in Business Management with a focus on Marketing from Suryadatta Institute of Management, Urbashi began a career in marketing with foundational roles in digital account management and corporate sales.
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Kumar World
Kumar Properties, now "Kumar World" is India’s leading real estate group involved in project design &planning, property construction & development, and allied services. Founded & nurtured by the Jain family on 15 August 1966, the group has rapidly expanded its profile from the rental segment to creating world-class lifestyle spaces including residential and commercial complexes. Over the last 5 decades, Kumar Properties has dramatically expanded its presence and diversified its product offerings while maintaining a strong culture of innovation and integrity. So far Kumar Properties has successfully constructed over 25 million sq. ft. of prime real estate and currently has 5 million sq. ft. under development across several customer segments. Our developments continue to redefine the Pune landscape with projects in economy housing like Karishma, Millennium, Piccadilly, Palmcrest, Palm Meadows, Purva, Purab, Pebble Park, and Pinakin. Commercial & Institutional Projects like Kumar Connaught Place, Kumar Pacific Mall, and recently completed Sanskriti School, Undri. The group has also forayed into the luxury urban space segment with the launch of its luxury brand ‘Kumar Privie’ offering a range of premium 3 & 4-bedroom apartments, in Pune’s prime locales. More than 30,000 satisfied and happy families from diverse socio-economic and cultural backgrounds and over 1,000 satisfied large, medium and small businesses stand testimonial to the group's growing strength. With an objective to maintain a connection with its customers, Kumar Properties launched its Signature brand – ‘R’ Habitats, and incorporated eight of its existing projects across Pune city. ‘R’ Habitats is about enhancing living into a wholesome experience, created by special care for everyday needs and by strengthening community spirit through celebrations, activities, and interactions.