Kynetec
Lesley Selby serves as the Research Operations Director at Kynetec since September 2013, bringing extensive experience in the field of global agricultural marketing research and consultancy. Prior to this role, Lesley has been with GfK Kynetec since 2002, holding the position of Project Director. Lesley's expertise encompasses a comprehensive understanding of market trends and research methodologies within the agricultural sector.
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Kynetec
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Powering progress in agriculture and animal health. Cultivating growth through informed decisions. At Kynetec, we're passionate about providing our clients with the insights and data they need to make informed decisions in agriculture, animal health and sustainability. As a global leader in our field, we've built a reputation for delivering unparalleled data, analytics, predictions, and insights that enable our clients to win. What sets us apart is our direct access to the markets we serve - farmers, veterinarians, pet owners, and agricultural experts - and our deep understanding of the complex dynamics that shape those markets. We don't just collect data; we draw on the expertise of our people, our predictive analytics, and our extensive resources and benchmarks to help our clients gain a complete and unique understanding of their markets. Our mission is simple: to empower our clients with the tools and insights they need to drive growth and succeed in an ever-changing landscape. Using data, analytics and insights, we’re here to help our clients make strategic decisions, develop new products, build a more sustainable business, or perfect their marketing and sales strategies. - Data across 80 countries - Connecting with hundreds of thousands of vets, farmers, pet owners and key opinion leaders - Processing more than 10 billion data points annually