La Cordée
Lionel Morlet is a marketing professional currently serving as a Spécialiste marketing relationnel at La Cordée, focusing on developing effective relational marketing strategies for e-commerce. Previous experience includes roles as Project Manager at Omnicom Media Group, where original multimedia campaigns were developed, and as a freelance consultant at LM Digital 360, advising SMEs on digital marketing strategies. Lionel has a strong background in marketing and communications, having worked at Diot Crédit, where new strategies were created to enhance the company's market position, and at ANCO All Nations Cheese Organization, supporting business development efforts. Additional roles at Surfeurs d'eau douce, DAKINE EUROPE, and Red Bull highlight proficiency in project management, social media, and partnership development. Lionel holds a Master in Management from KEDGE Business School and has completed a master's exchange program at the University of St.Gallen, complemented by a two-year degree in Financial and Management Accounting from IUT2 Grenoble.
La Cordée
La Cordée, c’est une entreprise québécoise qui évolue et grandit en gardant toujours au cœur de ses priorités ce qui définit son essence : la passion pour la pratique d’activités de plein air. À travers plus de cinquante ans d’histoire, La Cordée a contribué à façonner le paysage du plein air au Québec. Par les nombreuses actions qu’elle pose encore aujourd’hui, l’entreprise s’implique activement pour en assurer l’avenir. Avec près de 250 employés dédiés à vous faire jouer dehors, découvrez comment on met les affaires au service du plein air…