Lina Antolínez Benavides

Lina Antolínez Benavides serves as the Design Director at La Victoria Lab, a role held since November 2021, while also teaching as a Design Lecturer at Universidad de los Andes since August 2014, focusing on Human Centered Design, Design Thinking, and Service Design. Previously, Lina was the Director and Head of Design at Scotiabank from February 2020 to October 2021, overseeing the integration of human-centered design practices in digital banking services, and served as Design Lead at Youse Colombia, a digital insurance platform, from August 2017 to December 2019. Lina's diverse experience includes roles as an Innovation Consultant and Co-Founder of Intangible, Colombia's first service design and strategy consultancy, contributing expertise in strategic planning and product development across various organizations. Academic credentials encompass a Master's degree in Design from Universidad de los Andes and studies at Aalto University and KAI Japanese Language School.