Laasie
Devin Jones has over 10 years of professional experience in various roles and industries. Devin is currently serving as the CTO at Laasie since June 2018. Previously, they worked at Nielsen from 2014 to 2018, where they held roles such as VP of Machine Learning Engineering, Director of Machine Learning, and Data Science Manager. In 2017, they co-founded Iffy News, an app that detects biased news content using NLP machine learning methods. Before that, they worked as a Data Science Engineer at eXelate, a Nielsen company. Prior to joining Nielsen, Devin worked at Starcom MediaVest Group as a Manager of Advanced Analytics and Analytics Associate. Devin started their career as a Statistician at The State of New Jersey, Office of Information Technology and Reporting in 2010. Devin's expertise lies in machine learning, data science, and analytics.
Devin Jones completed their education with a Master's Degree in Computer Science from Columbia University, which they attended from 2013 to 2015. Prior to this, they obtained a bachelor's degree in Mathematical Statistics, Economics, and Operations Research from Rutgers University, where they studied from 2005 to 2009. Devin's earlier education includes their attendance at Christian Brothers Academy from 2001 to 2005, although no specific degree or field of study is mentioned for this period.
Laasie
Laasie powers a new kind of loyalty for 1,800+ hotels, resorts and vacation rentals through AI and a network of 1,100+ instant gratification partners. No points, no tiers, no waiting for qualification. Awarded the #1 Direct Booking Platform by HotelTechAwards, Laasie incentivizes conversion and retention, driving over $500 million in direct bookings. Today’s savvy customers are uninspired by yesterday’s rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer. Laasie has 2 core products with the foundation of AI x Instant Gratification: - Laasie Convert: incentivizing direct bookings with personalized instant gratification, driving revenue and conversions. We always see more users booking when we surface incentives in their booking path, driving substantial ROI for our hotel partners. - Laasie Retain: next generation loyalty platform - no points, no tiers, no waiting for qualification. A simple, turnkey, instant reward-based loyalty program making it very achievable for consumers to stay loyal with a brand. Laasie powers Margaritaville's instant reward-based loyalty program: https://www.margaritavilleperks.com/