The Lacek Group
Brian Siegel has over 20 years of experience in marketing analytics. Brian started their career at TN Marketing in 1999, where they established and managed the marketing analytics department. Brian then worked as a Senior Consultant/Contractor at Marketing & Predictive Analytics from 2008 to 2010. Currently, Brian is the Director of Analytics at The Lacek Group, where they design and develops marketing optimization solutions for clients such as Ford, Enterprise, United Airlines, Home Depot, American Family Insurance, and Disney Vacation Club. Brian is responsible for managing business intelligence models and processes to ensure efficient and accurate results.
Brian Siegel attended Towson University, where they pursued a Bachelor of Science degree in Economics. No specific start or end years were provided for this educational experience.
The Lacek Group
Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.