LADbible Group
Carissa KM. has a diverse background in research, marketing, and merchandising. Carissa has worked at companies like LADbible Group, Kantar, and PwC UK, where Carissa has held roles such as Senior Panel Manager, Client Manager, and Senior Insight Associate. Carissa uses methodologies such as quantitative panel portals and qualitative community platforms to help businesses understand consumer behavior. Carissa also has experience in media, digital marketing, and merchandising, gained through roles at companies like The Kite Factory and New Look. With a degree in Psychology from the University of Nottingham, Carissa is well-equipped to handle the complexities of consumer insights and brand relationships.
LADbible Group
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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.