LADbible Group
Jon Birchall has a diverse work experience in various companies and roles. Jon is currently the Director of Editorial Strategy at LADbible Group since 2022. Prior to this, they worked at Reach plc as the Audience and Content Director - Future Audiences from January 2022 to April 2022, and as the Audience and Content Director (Sport) from July 2020 to January 2022. Before Reach plc, they had roles at Trinity Mirror plc as the Head of Digital Sport (Regionals) from March 2016 to July 2020, and as the Sport Editor - Digital Innovation from May 2015 to March 2016. Jon previously worked at Manchester United as a Media Content Planner from May 2014 to May 2015, and at Goal.com as the Deputy Editor from April 2012 to May 2014, and as the Assistant Editor from November 2011 to April 2012. Jon also had a brief role at FIFA in 2010 as CMS Management from June 2010 to July 2010.
Jon Birchall completed the Cranfield Talent Development Programme at Cranfield School of Management in 2018. Prior to that, they obtained a First Class Honours BA degree in International Journalism from Liverpool John Moores University, where they studied from 2008 to 2011.
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LADbible Group
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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.