LADbible Group
Kristian Walsh has a diverse range of work experience in the sports media industry. Since 2022, they have been working as the Head of Audience Development at LADbible Group. Prior to that, they worked at Reach plc where they held various roles including Senior Sports Editor (Customer), Head of Sports Audience Engagement Strategy, and Content Editor (Sport) between 2019 and 2022. Before joining Reach plc, they worked as the Sport Audience Editor and Sports Journalist at Liverpool Echo from 2014 to 2019. Kristian also gained experience as a Liverpool correspondent at ESPN from 2012 to 2014, and as a Broadcast Journalist at BBC Sport from 2012 to 2014. Kristian began their career as a Sport journalist at Telegraph Media Group in 2010, and later worked as a Content Editor at Sky Sports and Sky Bet from 2010 to 2011.
Kristian Walsh completed their undergraduate studies at the University of Oxford from 2006 to 2009, earning a degree in English Language and Literature with a 2:1 grade. Following this, they pursued a Master's degree in Journalism at The University of Sheffield, which they completed in 2010.
LADbible Group
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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.