Zoe Archer

Head Of Social Editorial at LADbible Group

Zoe Archer has a diverse and extensive work experience. Zoe started their career in 2013 as a Reporter for Creative Quarter, an online publication in Nottingham. Zoe then joined The University Paper as a Journalist, contributing monthly articles to the print and online editions. In 2014, Zoe had work experience placements at World Snooker Limited and The Nottingham Post, where they gained valuable skills in press office operations and article contribution. Zoe also completed a week of work experience at The Sun's London offices, working on social media and publishing stories on their website. In 2014, Zoe founded and served as the Editor of The Tab Trent, an online student news platform. This role involved editorial planning, managing section editors, and publishing articles. In 2015, they joined 30M as a Content and Social Media Executive, responsible for creating viral content and managing social media channels. Most recently, Zoe has been employed by LADbible Group, initially working as a Senior Social Editor, then progressing to the role of Social Lead, and currently serving as the Head of Social Editorial.

Zoe Archer completed their Bachelor of Arts (B.A.) in Print Journalism from Nottingham Trent University, where they studied from 2012 to 2015. Prior to that, they attended Ashby School from 2010 to 2012, but no specific degree or field of study was mentioned for that period.

Location

Manchester, United Kingdom

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LADbible Group

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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.


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201-500

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