LAist
Peter Hernandez is an experienced marketing professional specializing in product management and audience development. Currently serving as Associate Product Manager for Southern California Public Radio, Peter focuses on driving newsletter product and subscriber growth for KPCC and LAist. Previous roles include Marketing Operations Lead at Marketplace by APM and CRM & Email Marketing Associate at Warner Bros. Entertainment. Peter has a strong background in omni-channel marketing, having worked as Omni-Channel Marketing Manager and Email Marketing Coordinator at American Apparel. Peter's educational foundation was established at City College of San Francisco from 2010 to 2012.
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LAist
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Southern California Public Radio (SCPR) is a member-supported public radio network that operates LAist 89.3 FM (formerly KPCC) in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire, 90.3 KVLA in the Coachella Valley, 89.9 FM in Santa Barbara, and 89.5 KJAI Ojai in VenturaCounty. Reaching more than 700,000 listeners every week, SCPR is the most listened-to public radio news service of any kind in Southern California. SCPR serves the diverse communities of Southern California with award winning local news coverage as well as the most National Public Radio (NPR) content available anywhere in the region. SCPR's flagship station, KPCC, has garnered more than 300 journalistic honors since 1999, more than all of the other radio stations in Los Angeles combined. SCPR features signature public radio programs from APM, the BBC and PRI. Listeners around the globe can access news, join blogs, download podcasts, as well as hear a live web stream at www.kpcc.org.