LALIGA
Arantza Gochicoa is a seasoned marketing professional with extensive experience in brand management across various sectors. Currently serving as the Senior Brand Marketing Manager at LALIGA since April 2025, Arantza has previously held significant roles, including Senior Innovation Brand Manager at Food Delivery Brands and Johnnie Walker Sr. Brand Manager at Diageo. Prior experience also includes positions at PepsiCo, where responsibilities included managing the Marias Gamesa and Paketaxo brands, as well as serving as a Sr. Brand Specialist for Doritos. Earlier roles include Brand Specialist & Analyst at Mead Johnson Nutrition and Brand Analyst & Trainee at Sigma. Arantza holds a Licenciatura in International Marketing from Universidad de Monterrey and a Certificate in Digital Marketing Strategy from Tecnológico de Monterrey, complemented by a course at The University of Hong Kong in 2013.
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LALIGA
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LALIGA es el ecosistema de fútbol más grande del mundo. Es una asociación deportiva de carácter privado, integrada por los 20 Clubes/SAD de fútbol de LALIGA EA SPORTS y los 22 de LALIGA HYPERMOTION, responsable de la organización de las competiciones futbolísticas de carácter profesional y ámbito nacional. Tiene más de 200 millones de seguidores en redes sociales a nivel global, en 16 plataformas y 20 idiomas diferentes; y cuenta con la red internacional más amplia de todas las propiedades deportivas, con la que está presente en 41 países a través de 11 oficinas, con sede en Madrid (España). La asociación realiza su acción social a través de la FUNDACIÓN y es la primera liga de fútbol profesional del mundo que cuenta con una competición para futbolistas con discapacidad intelectual: LALIGA Genuine. Si quieres más información sobre lo que hacemos síguenos en Twitter @LaLigaCorp y Telegram “LaLigaCorp”. ---------------------------------------------------------------------------------------------------------------------- LALIGA is the largest football ecosystem in the world. It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions. It has over 200 million followers on social networks globally, across 16 platforms and in 20 different languages; and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain). The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA Genuine. Want to get news about LaLiga? Follow us on Twitter @LaLigaCorp and Telegram “LaLigaCorp”.