Amanda Russell

Amanda Russell, MBA, serves as a Professor of Marketing at The University of Texas at Austin, where Amanda introduced the world's first fully accredited Influencer Marketing course. With extensive experience, Amanda is also a Board Advisor for Automobili Lamborghini S.p.A. and a member of the Board of Directors for the University of Richmond and the Andy Roddick Foundation. As the Founder of The Influencer Code, Amanda authored a book series and magazine focused on influencer marketing. Additionally, Amanda leads AR Consults, providing brand strategy and digital marketing consulting, and created the online fitness community Fit Strong & Sexy, which has over 80,000 subscribers. Amanda has held teaching roles at UCLA Anderson School of Management and The Art Institute of Houston, imparting knowledge on digital marketing and brand strategy. Educational credentials include a Bachelor's degree from the University of Richmond, an MBA from Mercy University, and an Advanced Professional Certificate in Marketing from NYU Stern School of Business.