Kaveer Maharaj

Head Of Loyalty at Landmark Group

Kaveer Maharaj is a seasoned professional in loyalty program management with extensive experience across various sectors. Currently serving as Senior Manager Loyalty at Landmark Group since January 2024, Kaveer previously held the role of Loyalty Manager MENA at Starbucks from July 2021 to February 2024. Kaveer's career includes significant positions such as Senior Manager Rewards and Loyalty at MultiChoice Group, where Kaveer developed South Africa's first paid-TV loyalty program, DStv Rewards. Previous roles include Vitality Drive Rewards Engagement Manager at Discovery Limited, Loyalty Executive at Edcon, Senior Loyalty Specialist at Vodacom, and Absa Rewards Commercial and Channel Manager. Kaveer's educational background encompasses an MBA from the Management College of Southern Africa, a Bachelor of Social Sciences in Management and Communication from the University of KwaZulu-Natal, and further certifications in loyalty programs and behavioral economics.

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Dubai, United Arab Emirates

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Landmark Group

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Landmark Group is one of the largest, most successful retail and hospitality conglomerate in the Middle East, Africa and India. Founded in 1973, the Group encourages entrepreneurship which in turn has pioneered leading homegrown brands that are market leaders in their categories and are known to deliver exceptional value to customers. In the last four years, the Group has doubled its store count, and now has over 55,000 employees and operates over 2,300 outlets across 22 countries.


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10,000+

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