Land O'Lakes
Mickey Nelson is an experienced marketing and brand strategist with a robust background in leading brand planning and strategic initiatives. Since June 2021, Mickey has been a Senior Brand Planner at Land O'Lakes, Inc. Prior experience includes serving as Strategy Director at space150, where responsibilities encompassed social strategy, digital media, and brand strategy for notable clients such as lululemon and 3M. Prior roles also include Director of Media Relations and Content Strategy at Novu LLC, where Mickey developed messaging that facilitated the company’s first funding round and grew the content team significantly. Earlier experience as Account Director/Digital Lead at Brady PR involved crafting positioning and messaging for startups, and as an Assistant Account Executive at Weber Shandwick, Mickey supported media outreach for various technology clients. Mickey holds a Bachelor of Arts in Journalism and Mass Communications, with a minor in Marketing Management from Drake University.
Land O'Lakes
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Land O'Lakes, Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2020 annual sales of $14 billion, Land O'Lakes is one of the nation's largest cooperatives, ranking 219 on the Fortune 500. Building on a legacy of more than 100 years of operation, Land O'Lakes today operates some of the most respected brands in agribusiness and food production including Land O’Lakes Dairy Foods, Purina Animal Nutrition, WinField United and Truterra. The company does business in all 50 states and more than 60 countries. Land O'Lakes, Inc. corporate headquarters is located in Arden Hills, Minnesota.