Per Johansson

Per Johansson is an experienced professional in CRM analytics and customer experience management. Currently serving as the Head of CRM Analytics at Länsförsäkringar since April 2025, Per leads strategic and operational CRM analysis to drive data-driven customer engagement. Per also contributes as a Guest Lecturer and a member of the management team for Customer Experience at IHM Business School since November 2022. Previous roles include Head of B2C at Tekniska verken and Customer Experience Manager at Verisure. Per’s extensive background at Länsförsäkringar encompasses various positions, including CRM-ansvarig, CXM projektledare, and customer and market analyst. Educational credentials include degrees from Linköping University and IHM Business School, complemented by additional training at Kaplan.