Lapland Resorts AB
Viktor Behm is a skilled sales professional with a robust background in the automotive and hospitality industries. Currently serving as Försäljningschef at Lapland Resorts AB since May 2025, Viktor focuses on prospecting and establishing relationships with potential clients, developing and implementing sales strategies, and driving MICE service sales. Previously, Viktor held the position of Säljledare at BMW within Bavaria (Hedin Automotive Sverige) from October 2023 to May 2025, overseeing sales for both new and used BMW vehicles. Additional experience includes coaching hockey at Sunderby SK and working in sales and service advisory roles at Norrlands Bil. Viktor is a certified salesperson, having completed training at VGS and the Norrlands Bil Academy.
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Lapland Resorts AB
Lapland Resorts operates Björkliden, Riksgränsen as well as Sweden's highest mountain station ”Låktatjåkko” and offer mountain activities that have this little extra. With three of Sweden's most well-known and spectacular facilities in the same group, our visitors can enjoy truly unique experiences