LaSource
Samuel Westberg is currently the CEO of LaSource, a Sports Digital Agency based in Paris, bridging the gap between the best Sports Tech Companies and European Sports Organizations. Prior to this, Samuel held positions such as Chief Commercial Officer at LiveLike, Director Business Development at YouFoot Ltd, and U15 Coach and Category Manager at FC Issy-les-Moulineaux. With a Master's degree in Sports Management and a background in sales, business development, coaching, and sports business education, Samuel has a wealth of experience in the sports industry.
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LaSource
LaSource is a consulting agency working closely with high-profile startups, tech companies, and sports and media organisations to create and implement business strategies that accelerate growth and shape the future of the Sports industry. With over 15 years of experience in the sports industry, we have an extensive and practice-market-oriented approach. We aim to be a leading company recognised for accelerating sports-tech companies & sports organisations to achieve business goals and create lasting impact. WHAT WE DO For Sports Tech Companies: we provide the most promising sports tech companies with business and marketing services to penetrate the sports industry best and grow their portfolio of clients in Europe. For Sports & Media: we provide sports & media organisations with tailored business-driven strategies to anticipate the future and ensure growing revenues. We deliver end-to-end services, with innovation, digital, data and media rights as the main areas of focus.