Lassonde
Barb Broder is an experienced marketing professional with a background in brand and trade marketing, primarily within the consumer packaged goods sector. Currently serving as the Sr. Brand & Trade Marketing Manager at Lassonde since January 2021, Barb focuses on influencing product preference and driving demand through a comprehensive omnichannel approach. Previously at Sun-Rype Products Ltd. for nearly two decades, Barb held roles including Consumer Communications Manager and Group Marketing Manager, steering brand identity and developing marketing strategies to enhance business growth. Earlier career experience includes serving as an Account Executive at ACNielsen Company, where Barb worked with CPG companies to translate research into actionable insights. Barb holds a BBA in Marketing and Communications from Simon Fraser University, earned in 1995.
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Lassonde
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Lassonde Industries Inc is a Canada-based company, which develops, manufactures and markets a range of ready-to-drink fruit and vegetable juices and drinks. The Company is a producer of store brand shelf-stable fruit juices and drinks in the United States and a producer of cranberry sauces. The Company operates in two market segments: the retail segment and the food service segment. The retail segment consists of sales to food retailers and wholesalers, such as supermarket chains, independent grocers, superstores, warehouse clubs and pharmacy chains. The food service segment consists of sales to restaurants, hotels, hospitals, schools and wholesalers serving these institutions. It also develops, manufactures and markets specialty food products, such as fondue broths and sauces, packaged corn-on-the-cob and pasta sauces. The Company also imports selected wines from various countries of origin for packaging and marketing purposes. It also produces apple cider and cider-based beverages.