Lassonde
Sylvain Morissette is a highly experienced individual in the field of communication, with a vast career spanning various companies and roles. Currently serving as the Vice President Communication at Lassonde, Sylvain has held key positions such as President and Consultant at COMcorpo Inc., Chief Communications Officer at TC Transcontinental, and National Director Corporate Communication and Investor Relations at RONA Inc. Sylvain's educational background includes a Master's degree in Communication from Université de Sherbrooke, further complemented by degrees in Public Relations, Business Administration, and Political Science. With a strong track record in strategic communication and international relations, Sylvain Morissette is a respected figure in the industry.
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Lassonde
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Lassonde Industries Inc is a Canada-based company, which develops, manufactures and markets a range of ready-to-drink fruit and vegetable juices and drinks. The Company is a producer of store brand shelf-stable fruit juices and drinks in the United States and a producer of cranberry sauces. The Company operates in two market segments: the retail segment and the food service segment. The retail segment consists of sales to food retailers and wholesalers, such as supermarket chains, independent grocers, superstores, warehouse clubs and pharmacy chains. The food service segment consists of sales to restaurants, hotels, hospitals, schools and wholesalers serving these institutions. It also develops, manufactures and markets specialty food products, such as fondue broths and sauces, packaged corn-on-the-cob and pasta sauces. The Company also imports selected wines from various countries of origin for packaging and marketing purposes. It also produces apple cider and cider-based beverages.