Janine Jurji

Janine Jurji has a diverse work experience. Janine is currently the Director of Product Marketing at Later, where they lead a team of Product Marketers and is responsible for product strategy, competitive intelligence, customer advocacy, and company positioning. Prior to this, they worked as a Senior Product Marketing Manager at Later, responsible for GTM strategy, pricing, and strategic communications.

Janine has also worked at Product Marketing Alliance as a Host for PMM Talks, and at iQmetrix as both a Senior Product Marketing Manager and a Product Marketing Manager. At iQmetrix, they led product marketing strategy, coached a team, and drove GTM strategy to achieve revenue and adoption goals. Janine achieved significant success with a payment processing solution, resulting in a 47% client adoption rate and doubling processing volume.

Before joining iQmetrix, Janine was the Marketing Manager at REW, where they focused on product marketing for both B2B and B2C audiences, resulting in significant increases in users and sessions. Janine also managed GTM strategy to drive ROI.

Earlier in their career, Janine worked at Glacier Media Group as a Marketing Project Management Specialist, responsible for product launches and marketing campaigns with a focus on consumer engagement and revenue generation. At SplashDot, they worked as Sales & Marketing Coordinator, leading marketing and brand strategies, website redesign, and event strategies.

Janine began their career at Elastic Path Software as a Marketing & Social Media Assistant, providing marketing support and coordinating campaigns for enterprise clients. Janine also worked at Heart of Auckland City as a Marketing & Events Coordinator and Administrator, responsible for financial management, team management, website and database maintenance, and personal assistance to the CEO.

Janine Jurji attended Auckland University of Technology from 2007 to 2010, where they pursued a Bachelor of Business degree. During this time, they double majored in Marketing and International Business. In 2010, they briefly attended Raffles College of Design and Commerce to take a photography course. Aside from their formal education, they have obtained additional certifications such as "Pragmatic Marketing: Price" from Pragmatic Institute in October 2020, and "Pragmatic Marketing: Foundations, Market, Launch" from the same institution in February 2019.