Laughlin Constable
Alex Helfers has a diverse work experience spanning over two decades. From 2023, Alex has been working as the Executive Vice President and Head of Connected Experiences at Laughlin Constable, a full-service agency known for its strategic intelligence and brand creativity.
Prior to this, Alex held the role of Group Director of Experience Design at VMLY&R from 2018 to 2023, where they played a key role in shaping the agency's design strategies. Before that, Alex served as a Senior UX & Design Lead at United Airlines / Alex Helfers Design from 2011 to 2018, providing creative design, branding, and UX services to various clients on a freelance and contracting basis.
Furthermore, Alex worked as a Senior Art Director at Razorfish from 2007 to 2011, where they led the creation and direction of digital advertising campaigns for CPG and technology clients. Prior to that, Alex held positions as an Art Director at designory and as a Designer at Coleman Partners Advertising and Elrick Business Communications.
Alex's early career includes their role as an Associate Designer at the Saint Louis Science Center in 2000. Throughout their career, Alex has demonstrated expertise in experience design and has worked with notable clients such as Chase Bank, United Airlines, and Cartoon Network.
Alex Helfers has a Bachelor of Fine Arts degree in Visual Communications, with a focus on Design & Illustration from Washington University in St. Louis. They also attended Mary Institute and St. Louis Country Day School (MICDS), but the degree and field of study are not specified.
Laughlin Constable
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We Create Brand Experiences That MAKE IT PERSONAL. Founded in 1976, we are a fiercely independent, full-service brand experiences agency with offices in Milwaukee and Chicago. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. In other words, we create brand experiences that MAKE IT PERSONAL. A simple yet powerful statement that happens to combine our HOW and our WHY. It reflects our special craft of building Personal Experience Brands that inspire unconditional brand devotion and action. And it reflects our agency values to lead with our hearts, always be resilient, and create meaningful change through our work. Our Unique Way of Working. Our model is centered around a thoughtful fusion of crafts, bringing together a versatile mix of thinkers and makers to create modern work that connects with people. We Build Personal Experience Brands. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. Strategic Intelligence Making it personal by focusing your business on solving the right problems. • Business & Brand Strategy • Communications Strategy • Marketing Transformation Brand Creativity Making it personal by creating stories that move hearts, minds, feet and culture. • Campaign Development • Brand Design • HIVE Production Studio Human Context Making it personal with relevant and meaningful moments that drive action. • Media Strategy & Activation • Data Strategy & Analytics • LC Public Relations Connected Experiences Making it personal by making your brand more useful to every individual. • Experience Design • Content Strategy & Creation • Technology Development