Li Yu Chang

Li Yu Chang currently serves as a Growth Marketing professional at Launch Pop since November 2022. Previously, Li held the position of eCommerce Manager at Reckitt from May 2019 to February 2023, where responsibilities included developing digital strategies for the Taiwan marketplace and managing flagship online stores for brands such as Durex and Dettol. Earlier roles included Assistant eCommerce Performance Marketing Manager at Reckitt, where Li focused on digital marketing for various brands, and Assistant Marketing Manager at UrMart, where a robust growth strategy led to a 300% increase in performance. Li's experience also includes serving as E-Commerce Growth Marketing Director at AIR SPACE Fashion in South Asia and Assistant Marketing & PR Manager at For Beloved One Skincare. Li holds a Diploma in Digital Marketing and Website Management from Greystone College and a Bachelor of Science in Business, Management, Marketing, and Related Support Services from Chang Gung University.