At Laura Varela Mirpuri Holding (LVM Holding), we build brands with purpose, care and long-term vision.

We are a family-owned company based in Portugal, bringing together businesses across diverse industries — from beauty and wellness to wine, spirits, and sustainable innovation.

Our portfolio includes:
• Drink351 – Distributor of premium wines and spirits, including Monte das Herdades Wines and Mirpuri Gin
 • Laura Var Cosmetics – High-quality skincare rooted in science and simplicity
 • MCES – Clean energy solutions for a more sustainable future
 • The Good Bottle – 100% biodegradable polymer, designed for real ecological impact
 • Ulla Pilates Club -  A space designed for movement, connection and confidence 

We believe in doing things with intention, excellence, and integrity — building lasting relationships with those who share our vision.

Rooted in Portugal and reaching beyond borders, our mission is to craft distinctive, high-quality experiences that inspire, connect, and endure.

Laura Varela Mirpuri Holding

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