Dalila Quartarella

Dalila Quartarella is a Global Digital Marketing - Strategy & Data Specialist at Lavazza Group since June 2023, where collaboration with cross-functional teams focuses on developing data-driven marketing strategies and driving workflows for complex datasets in Business Intelligence projects. Previously, Dalila served as a Strategic Media Planner at OMD Italy from May 2021 to June 2023, optimizing media strategies through in-depth analysis and client collaboration. Additionally, Dalila contributed to education as an Executive Master Collaborator at Università IULM, teaching Data Visualization and managing workshops. Earlier roles include Brand Strategist at Imille, focusing on brand communication and market analysis, and as a Digital Marketing intern at Wikicasa.it, where data-driven digital campaigns and performance monitoring were key responsibilities. Educationally, Dalila holds a Master’s degree in Marketing, Consumption and Communication from IULM University and a Bachelor of Business Administration from Università degli Studi di Milano-Bicocca.