Lavazza
Hossam Ashraf is the Americas president and European president of Lavazza Professional, a role held since December 2018. Prior to this, a significant tenure at Mars, Inc. spanned from January 2002 to December 2018, including various senior positions such as General Manager for Mars Drinks Europe and General Manager for the UK, Europe, and Asia. Earlier career experience includes roles at The Coca-Cola Company and Procter & Gamble, where Hossam Ashraf served as Sales Manager and Business Development Manager, respectively, along with a role as Field Engineer at Halliburton. Hossam Ashraf holds a Bachelor's degree in Electrical, Electronics and Communications Engineering from Ain Shams University, earned between 1991 and 1996.
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Lavazza
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Founded in Turin in 1895 as a small family business, today, 125 years and four generations of entrepreneurs later, they are an international group with more than 4,000 employees. They continue to export the art of coffee blending all over the world with different international brands in addition to Lavazza, including Carte Noire, Merrild and Kicking Horse.