Lavazza
Peter de Vooght is a seasoned professional in the coffee and food service industries, currently serving as the Regional Sales Manager for Food Service in Western Canada and the National Trainer for Lavazza Group since April 2022. Prior experience includes roles as Director of Coffee at Brothers' Coffee Roasters, General Manager at The Regular Specialty Coffee, and freelance contributions as a writer and photographer for Sprudge and Best Coffee App. Peter's background also encompasses significant experience in marketing and sales management at Maple Leaf Foods, where responsibilities included overseeing product launches and managing promotional campaigns. Peter holds a Bachelor of Commerce degree from Western University, with additional education in language and international business.
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Lavazza
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Founded in Turin in 1895 as a small family business, today, 125 years and four generations of entrepreneurs later, they are an international group with more than 4,000 employees. They continue to export the art of coffee blending all over the world with different international brands in addition to Lavazza, including Carte Noire, Merrild and Kicking Horse.