Lavazza
Viviana Mura currently serves as General Counsel for the Americas at Lavazza Group since January 2022. Prior to this role, Mura was a Senior Attorney at Arent Fox from January 2021 to January 2022. Mura's experience also includes serving as Assistant General Counsel and Head of Global IP, Marketing and Franchise at Luxottica from February 2012 to December 2019, and working as an Associate at Herzfeld & Rubin, P.C. and Kenyon & Kenyon LLP. Mura holds an LL.M. in Intellectual Property Law from Cardozo School of Law, a Master per Giuristi d'Impresa - LL.M. in Corporate Law from Università degli studi Roma TRE, and a Laurea in Giurisprudenza, equivalent to a Juris Doctor, from Sapienza Università di Roma.
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Lavazza
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Founded in Turin in 1895 as a small family business, today, 125 years and four generations of entrepreneurs later, they are an international group with more than 4,000 employees. They continue to export the art of coffee blending all over the world with different international brands in addition to Lavazza, including Carte Noire, Merrild and Kicking Horse.