LAYA Group
Louisa Mayer is an accomplished professional in the fields of data science and customer strategy, currently serving as Lead Data Science & Data Strategy at LAYA Group since May 2020. Prior to this role, Louisa held positions such as Senior Manager of Data Strategy and Privatdozentin für Customer Relationship Marketing at the International School of Management in Germany, where lecturing covered various master classes. Louisa also contributed to MediaMarktSaturn from October 2015 to May 2020 as Senior Manager of International Customer & Channel Strategy, focusing on enhancing customer journeys and developing KPI dashboards. Earlier career experiences include leading CRM strategy and analytics at various firms, including emnos GmbH (American Express) and PAYBACK GmbH. Louisa holds a Master of Science in Marketing and Distributionsmanagement from The University of Göttingen and a Bachelor of Business Administration in International Management from Karlsruhe University of Applied Sciences.
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LAYA Group
Wir sind LAYA. Wir modernisieren bestehende Retail-Geschäftsmodelle. Smart, kundenzentriert, kanalübergreifend und agil. Unsere Business Units LAYA Data, LAYA Solutions und LAYA Media decken die komplette Wertschöpfungskette im Bereich Data-Driven Retail ab – vom modernen und datenschutzkonformen Datenmanagement, der Entwicklung analytischer Modelle für maximal relevante Kundenansprache, der Bereitstellung innovativer Technologien bis hin zur datenbasierten Vermarktung des Retail Media Inventars an Werbetreibende.