LAYA Group
Victor Cordes is an experienced professional in retail media and ad-tech, currently serving as Director Retail Media Product & Ad-Tech at LAYA Group since August 2023. Prior to this role, Victor held various positions at GALERIA Karstadt Kaufhof GmbH from February 2020 to July 2023, including Bereichsleiter and Abteilungsleiter for Digital out Home Network & Retail Media, as well as Manager of Digital Signage. Earlier career experiences include serving as Senior Manager and Manager in Digital & Innovation at Kinetic from May 2017 to January 2020, a Recruitment Consultant at SThree from May 2016 to April 2017, and a Junior Produktmanager for Video on Demand at RTL Interactive GmbH from September 2015 to February 2016. Victor holds a Bachelor of Science degree in Wirtschaftspsychologie from Hochschule Osnabrück, earned between March 2012 and February 2016.
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LAYA Group
Wir sind LAYA. Wir modernisieren bestehende Retail-Geschäftsmodelle. Smart, kundenzentriert, kanalübergreifend und agil. Unsere Business Units LAYA Data, LAYA Solutions und LAYA Media decken die komplette Wertschöpfungskette im Bereich Data-Driven Retail ab – vom modernen und datenschutzkonformen Datenmanagement, der Entwicklung analytischer Modelle für maximal relevante Kundenansprache, der Bereitstellung innovativer Technologien bis hin zur datenbasierten Vermarktung des Retail Media Inventars an Werbetreibende.