Fernanda Viana

Fernanda Viana is a skilled professional with extensive experience in content strategy and social media management. Currently serving as Analista Master I at Layer Up since October 2022, Fernanda develops content strategies encompassing articles, e-books, landing pages, and SEO-optimized blog posts, while also engaging in social media monitoring and the creation of newsletters. Prior experience includes a role as Analista de Mídias Sociais at AO5, focusing on branded content, marketing planning, and content optimization, as well as an internship in journalism with the Prefeitura de São Paulo, where responsibilities included event coverage and draft preparation for internal publications. Fernanda holds a Bachelor's degree in Journalism from FIAM-FAAM and a specialization in Communication and Marketing from PUC Minas, complemented by courses in advertising strategy and copywriting.