Lucas L.

Lucas L. is an experienced professional in strategic planning and marketing, currently serving as an Analista Master de Planejamento Estratégico II at Layer Up since May 2023. This role involves developing and tracking marketing strategies, focusing on results, brand positioning, and business alignment. Previous positions include roles as Analista Senior de Planejamento Estratégico and Analista de Planejamento II, emphasizing campaign planning, data analysis, and market benchmarking. Lucas began their career as an Assistente de Planejamento at DIWE, followed by a position at Micro-Química Produtos para Laboratórios Ltda in sales and communication, and an internship at ISV - Instituto Saúde e Vida, gaining valuable administrative and marketing skills. Education includes a postgraduate specialization in Communication and Digital Strategies from Senac and a bachelor's degree in Public Relations from Universidade de Sorocaba, complemented by certifications in Agile Project Management and Event Planning.