Lazlo 326
Richard Char is an accomplished professional with extensive experience in business development and legal counsel across various industries. Currently serving as Chair of the Board of Directors for USA Table Tennis since February 2020, Char plays a key role in promoting table tennis in the United States. As Executive Vice President of Business Development and General Counsel at Lazlo 326, Char oversees the sale and delivery of digital bearer instruments. Previous positions include Senior Vice President roles at M10 Networks and Verifone, where Char focused on digital payment solutions and electronic transactions. Char has also held high-level positions at Citi, Regent Pacific Management Corporation, Motivus Holdings, Blackhawk Network, IC Media Corporation, and Credit Suisse First Boston. Char earned a JD from Stanford Law School and an AB in Economics from Harvard University.
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Lazlo 326
Lazlo turns lottery tickets, movie tickets, concert tickets, gift cards, coupons and other bearer instruments into interactive and entertaining content while retaining the bearer instrument characteristics of the original document. Put simply, Lazlo encrypts claim data into a payload which is then encoded into industry standard images and videos. The encoded video is stored in a consumer’s mobile phone photo albums and is claimable via an app SDK. A lottery ticket becomes a 20 second extreme sports clip. A movie ticket becomes a 30 second preview. A gift card becomes a 15 second product highlight. A coupon becomes a 20 second product impression. Lazlo is using the advertising media of our generation (image and video) to transform what we think of as bearer instruments. By using bearer instruments, Lazlo reduces friction. Today, we consumers don’t (or shouldn’t have to) register to buy movie tickets, gift cards or lottery tickets. It is traditionally a frictionless paper or plastic instrument. Yet they are easily giftable and present no security threats to the consumer. Tomorrow, Lazlo will do the same using entertaining content instead of paper.