L'azurde
Artem Avdeev has a diverse work experience spanning over different industries and roles. Artem recently worked as a Brand Director at L'azurde. Prior to that, they served as the Director of Ecommerce at Ajlan & Bros, where they enhanced the B2C network, developed a B2B platform, and evaluated new digital investment opportunities. Artem also has experience as a Brand Director at Fawaz Alhokair Group Fashion Retail, where they managed a portfolio of over 150 stores in KSA and 20 across MENA and CIS. Earlier in their career, Artem worked as a Project Manager at Norbert Dentressangle KSA, where they managed various projects and implemented strict controls to prevent stock loss. Artem also held positions at Norbert Dentressangle UK/Transaid, where they worked as a Project Coordinator and Interim Outbase Manager, and at UPS Supply Chain Solutions as an Intern.
Artem Avdeev began their education at Brillantmont International School, where they completed their High School/Secondary Diplomas and Certificates from 2002 to 2007. Afterward, they attended Durham University from 2007 to 2010, earning a Bachelor of Business Administration (BBA) degree in Business Administration and Management, as well as a Bachelor of Arts (BA) Hons degree in Business Studies.
In 2023, Artem enrolled at the GIA (Gemological Institute of America), where they obtained certification in the field of Jewelry and Gemology. Artem completed the Applied Jewelry Professional program and also acquired additional certifications, including Diamond Essentials and Jewelry Essentials. These certifications were obtained from GIA in July 2023.
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L'azurde
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Always seeking perfection and precision, L’azurde has excelled at the art of jewelry design, transforming every inspiration into a unique masterpiece, and with one beautiful design after another, it has evolved to become the largest gold and jewelry designer, manufacturer, and distributor in the Middle East and one of the largest jewelry manufacturer worldwide. With a vision of continuous progress in crafting jewelry, L’azurde is a signature name at the highest level, both regionally and globally. To reinforce its leading role among major international brands, L’azurde strives to regularly promote its name across the region. With the help of selected jewelry experts and state-of-the-art manufacturing facilities, L’azurde offers its products in the Middle East & North Africa and exports them to many other countries across the world. L’azurde sustains its mission to constantly redefine and advance in the jewelry industry. This is achieved by bringing together a wealth of know-how, a heritage of creativity, an impeccable sense of originality and, most importantly, a true understanding of every woman’s need for distinctiveness. Producing more than 3,000 different jewelry models every year, L’azurde is proud to be one of the few manufacturers operating in 21-karat and 18-karat gold and diamond jewelry. Its award-winning designers and model-makers are at the heart of what L’azurde does. Because L’azurde believes jewelry is more than just a status symbol, it designs original classical and contemporary jewelry for every moment in a women’s life, creating a signature style that offers elegance and uniqueness for every occasion.. Over the last decade, L’azurde has received industry recognition at the highest level. Among many other awards, it received the “Gold Virtuosi International Award” for design excellence in gold jewelry awarded in Italy and the “International Quality in Gold Jewelry Award” by the Trade Leaders’ Club in France.