LC Waikiki
Berna Akyüz Öğüt is the CSMO at LC Waikiki. Berna has over thirteen years of experience in marketing and strategic management.
Berna started their career as a Marketing Director at Turkcell, where they were in charge of customer acquisition and retention management. In this role, they were responsible for developing the customer strategy, marketing management, and loyalty programs management.
After eight years at Turkcell, Berna joined Ulker as the Marketing, Group Director. In this role, they were responsible for overseeing the marketing management, brand management, and brand hierarchy for the company.
In 2015, Berna joined pladis Global as the Vice President Global Marketing. In this role, they were responsible for strategic marketing, growth areas, global brand footprint and expansion, global brand management, and global marketing management.
Most recently, Berna served as the Chief Executive Officer at English Home from July 2018 to October 2019.
Berna has a proven track record of success in marketing and strategic management. Berna is a innovative thinker with a passion for driving growth and expansion. Berna is an excellent leader and motivator, with a strong ability to build and nurture high-performing teams.
Berna Akyüz Öğüt has a Bachelor of Business Administration (BBA) from Boğaziçi University in the field of Business Administration. Berna also has a Master of Business Administration (MBA) from Boğaziçi University in Marketing/Marketing Management.
Berna Akyüz Öğüt reports to Mustafa Kucuk, CEO. They are on a team with Mazlum Yıldırım - Mali İşler Genel Müdür Yardımcısı, Şerafettin Özer - CDO, and Gökhan Güney - Strateji ve Dönüşümden Sorumlu CEO Yardımcısı.
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LC Waikiki
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LC Waikiki’s journey started in France in 1988, continuing after 1997 as a Turkish brand under the umbrella of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş. Today LC Waikiki trades in 1000+ stores in 48 countries, with the company’s philosophy that “Everyone deserves to dress well” enabling people to enjoy accessible fashion through quality products at affordable prices.