Le Mieux Cosmetics
Daniel Choi is an accomplished executive with extensive experience in sales, marketing, and operations across various industries. Currently serving as VP of Sales & Marketing Operations at Le Mieux Cosmetics since January 2025, Daniel previously held key leadership roles, including Director of International Sales & Distribution at Pangaea, where international growth strategies were executed across over 30 countries. Daniel has also excelled as COO at ProspectWise, developing innovative technology platforms, and as Managing Member at 3commaDigital, where impactful marketing solutions were delivered to notable clients. Earlier positions include COO at JewelScent, where revenue growth was successfully scaled to $15M in the first year, and Co-Founder of Guy & Eva. Daniel's career began at The Fitness Standard as a Senior Project Manager. Educational credentials include degrees from the University of Massachusetts Amherst and Liberty University.
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Le Mieux Cosmetics
"Le Mieux" is a French word that translates as "the best” – and international skincare line Le Mieux embodies the BEST in results-driven, scientifically advanced formulae for each individual’s unique skin concerns. Founded in 2004 by scientists, physicians, and chemists dedicated to delaying skin aging on a cellular level, Le Mieux achieved a cult following as a professional skincare line known as "The Serum Authority." From award-winning serums to moisturizers and more, Le Mieux skincare offers products that mix and match to create a personalized skincare routine. Le Mieux products are formulated with premium ingredients, leading-edge technology, and innovative delivery systems—and are always cruelty-free. Le Mieux has already established a roster of the BEST in skincare: • Pioneered multiple molecular weight hyaluronic acid instead of water as a base • Trailblazed the use of growth factors in skin-transforming serums and creams • Spearheaded the revival of gua sha Meridian facials and facial re-sculpting techniques • Creates cruelty-free formulations with no thickeners, fillers, sulfates, or parabens • Champions customizing, layering, and blending products according to individual skin concerns • Incorporates trend-setting global approaches to beauty and wellness into skincare regimens Le Mieux is recognized and recommended by physicians and med spas around the world. Le Mieux is coveted by A-list celebrities and is a favorite on sets of movies, television, and red-carpet events. Le Mieux gives back to the beauty industry and local community by hosting product demos, educational seminars, charity benefits, spa parties, and networking gatherings at the Bielle Institute in Pasadena, California.