Leadformance
Fanny Martinez is currently working at BRIDGE Leadformance as a Cheffe de projet web since January 2023. Fanny has experience in business development, commercial advising, management, and customer relations from previous roles at EPSI, SIXT, Conforama, and Atherm. Fanny holds a Master's degree in marketing and commercial management, a Bachelor's degree in commerce management, and a DUT in commercial techniques.
Leadformance
Leadformance is an international, highly specialized company that creates ‘BRIDGE’, a cross channel solution. The company focuses on a market niche that connects the online visitors of a brand's website to its point-of-sale network.Riding on the consumer buying behavior of ROPO (Research Online, Purchase Offline,) and SoLoMo (Social LocalMobile,) BRIDGE’s scalable and customised platform enables brands to improve their online-offline relationship management, cross-channel marketing strategy, lead generation, and CRM. It currently hosts more than 75,000 points of sale, including McDonald’s, Quiksilver, Kerastase, Midas, LG, Ducati and Orange. Established in 2007, Leadformance is trusted by 80 renowned brands today.