Leadformance
Loic Giraudel is a Technical Lead at BRIDGE Leadformance since March 2021. Prior to their current role, Loic worked as an AdTech Developer at Future plc from April 2017 to March 2021, after starting their career as a Web Developer at Purch in February 2011. Throughout their career, Loic has worked on various projects and gained expertise in web development technologies such as AngularJS, CSS, SVG, C# .NET, and VB.NET. Loic holds a degree in Information Technology and Advanced Multimedia from EPITA: Ecole d'Ingénieurs en Informatique.
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Leadformance
Leadformance is an international, highly specialized company that creates ‘BRIDGE’, a cross channel solution. The company focuses on a market niche that connects the online visitors of a brand's website to its point-of-sale network.Riding on the consumer buying behavior of ROPO (Research Online, Purchase Offline,) and SoLoMo (Social LocalMobile,) BRIDGE’s scalable and customised platform enables brands to improve their online-offline relationship management, cross-channel marketing strategy, lead generation, and CRM. It currently hosts more than 75,000 points of sale, including McDonald’s, Quiksilver, Kerastase, Midas, LG, Ducati and Orange. Established in 2007, Leadformance is trusted by 80 renowned brands today.