Patricia López

Patricia López is a seasoned digital marketing professional with extensive experience in search engine marketing and online advertising. Currently serving as a Search Engine Marketing Specialist at Leadtech Group since January 2020, Patricia has previously held roles as an Online Advertising Specialist at Eonian Tec, S.L., and as a Search Engine Optimizer at Dinamic Group. Expertise spans a range of platforms including Google Ads, Facebook Ads, Bing, and native advertising, complemented by skills in PPC campaign strategy and management, A/B testing, and conversion rate optimization. Patricia holds a Bachelor's degree in Marketing from Dublin Business School and a Bachelor's degree in Business Administration and Management from Universidad Intercontinental de la Empresa.