Lecta
Cristina Planas is an experienced marketing professional with a strong background in product marketing and management within the paper industry. Currently serving as a Product Marketing Manager at Lecta since March 2019, Cristina focuses on portfolio optimization and global product launches, along with sales and competition analysis. Prior to this role, Cristina worked as the Marketing Manager for both the Specialty Paper and Self-Adhesive Divisions at Lecta, where responsibilities included annual budget management and promotional activities across various channels. Cristina's early career included a tenure as an Account Coordinator, providing export assistance and commercial support. Cristina holds a Master's degree in Marketing Management from UPF Barcelona School of Management and a degree in Sociology from Universitat Autònoma de Barcelona.
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Lecta
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Lecta is one of the leading manufacturers of specialty paper for labels and flexible packaging, pressure-sensitive materials, and paper for publishing and commercial printing in Europe, with a production capacity of over 1.6 million tons. It is the market leader in Southern Europe. The group's origins date back to the acquisition of three companies with a long tradition in their home markets: Cartiere del Garda in Italy, Condat in France, and Torraspapel in Spain. Lecta is a private company with shares held by a number of equity funds and investors. Its parent company is Lecta Ltd. with offices located in London. Lecta is also active in the distribution business with its own merchants operating under the Torraspapel name in France, Spain and Portugal, and under the Polyedra name in Italy. Lecta is a multinational group with some 3,000 employees. From its creation until today, it has invested more than 900 million euros primarily in upgrading and increasing the competitiveness of its manufacturing sites, improving its environmental performance and strengthening its market position. As a committed company, Lecta continues to focus on developing new, renewable, innovative, environment-friendly products, helping to create a more sustainable world.